Once ago, when it comes to fur clothing, you could only decide to go old-fashion and wear one or fight against it like a responsible model by not wearing one and wearing nothing at all. That time has ended. Harricana – the Canadian fashion brand founded by Mariouche Gagne’ – allows you to be fashionable, ethic and even not to get a cold. By recycling old furs and re-modelling them into new design creations, the brand hasn’t only extended the life-cycle of 60,000 coats but also saved the lives of more than 600,000 animals over the past 15 years. If that wasn’t enough, the company commits to produce all of its creations in Canada under ethical manufacturing conditions.  Finally everyone buying a Harricana creation will be able to say: “I’d rather wear fur than go naked”.