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ecologicool

~ bringing together ethics and aesthetics

ecologicool

Monthly Archives: October 2012

THE TOP OF THE TAP

16 Tuesday Oct 2012

Posted by auro trini castelli in ecologicool

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Molecule is a brand/cafe’ in New York City created “to provide a cleaner and more environmentally friendly alternative to tap and bottled water”. The café takes ordinary New York City tap water and runs it through a super-premium filtration machine that uses UV light, ozone treatments and reverse osmosis to produce what the owners call “pure H2O”. Customers can subscribe for home delivery or reuse their own bottles and be rewarded by paying a lower price. Molecule also allows customers to enhance their water with a range of vitamins and blended supplements called “energy”, “immunity” and “skin, hair and nails”.
A great example of how to turn basic into desirable, tap water consumption into greater tap water consumption and ultimately green into greener.

http://www.themoleculeproject.com

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THE FAN THAT ONLY COMES IN GREEN

15 Monday Oct 2012

Posted by auro trini castelli in ecologicool

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If you’re done furnishing the floor, you may well consider start to decorate your ceiling too. Especially when you can place a work of beauty, or even better, a beautiful work of nature on it. Well, nature provides the raw matter here and Haiku does all the rest. Big Ass Fan, the company that produces it, may have a pretty bold name but this fan is everything but excessive. Thanks to its unique technology, it delivers an 80% improvement in efficiency over conventional ceiling fan motors. It’s made of fully renewable bamboo, carefully handcrafted. And if that wasn’t enough, it’s also the quietest fan in the world, so you won’t pollute the environment with unnecessary noise. No doubt that every guests of yours will become a fan, too.

http://www.haikufan.com/nydes

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Recent Posts

  • GREEN IS THE NEW BLACK
  • THE GREY FUTURE WE ALL WOULD LIKE
  • THE TOP OF THE TAP
  • THE FAN THAT ONLY COMES IN GREEN
  • SUNGLASSES THAT RULE

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