Molecule is a brand/cafe’ in New York City created “to provide a cleaner and more environmentally friendly alternative to tap and bottled water”. The café takes ordinary New York City tap water and runs it through a super-premium filtration machine that uses UV light, ozone treatments and reverse osmosis to produce what the owners call “pure H2O”. Customers can subscribe for home delivery or reuse their own bottles and be rewarded by paying a lower price. Molecule also allows customers to enhance their water with a range of vitamins and blended supplements called “energy”, “immunity” and “skin, hair and nails”.
A great example of how to turn basic into desirable, tap water consumption into greater tap water consumption and ultimately green into greener.