Ian Schrager has revolutionized the hotel concept going boutique and bringing that unique home feel to places that used to (many still do) lack in personality. Now that boutique hotels all look the same he strikes back, and bring them even closer to what it feels like when you’re at home. Public Chicago, formerly the Ambassador East, brings a wind of novelty in the already windy city. No more room minibar full of those reduced-quality products that often remain unused. Instead, a 24/7 lobby minibar that goes as stylish as you could imagine. No more 24/7 in-room service that obliges to keep kitchen and chef busy at all times, even if no one really asks for them all the time. Instead, specially packaged designed gourmet, healthy meals by Jean-Georges Vongerichten to be enjoyed in the privacy of your room any time of the day or night. And you can also bring them along on your rush to the airport. The list of little revolutions behind this new and more sustainable hotel concept is long and always surprising. At the end, less means more, since with a reduced waste of offer comes with a reduced room rate. Luxury is finally Public.

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